Portrait of Gretchen in the library

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.


Write 24 in 2024

For this year’s challenge, write for 2-4 (or 24) minutes a day in 2024. Make progress on your writing aims with the personalized habit-building tools in the Happier™ app


“Energy creates energy. It is by spending myself that I become rich.”
—Sarah Bernhardt, quoted in Madame Sarah


The Happiness Project: Revisited

Join Gretchen Rubin for the 15th anniversary of her #1 New York Times bestselling book The Happiness Project. This course is a one-time, one-year opportunity to collaborate with Gretchen as she experiments with a happiness project in 2024, revisiting the monthly themes from the book in a multi-media, interactive format.


The Muse Machine

The Muse Machine is a deck of 150 cards with (somewhat mysterious) creative prompts to consult whenever you feel stuck. These indirect directions are short, suggestive, and open-ended, so that they ignite unexpected insights.


449: Make a Mindful Investment in Yourself, a Hack for Falling Asleep, and Fun with Pop-Tarts

We discuss why making a mindful investment in ourselves is a good way to spend our time, energy, and money. We also suggest a hack for falling asleep more easily, and we tackle a listener’s question about a messy adult son who has moved back home. Plus, we talk about the nostalgia we felt when we shared a frosted cherry Pop-Tart—fun with the five senses!


The Habits for Happiness Quiz

To help you answer the question “What’s the best new habit to help me become happier?”, I’ve designed this “Habits for Happiness” quiz. In just eight questions, it will help you identify the new habit that will provide the biggest boost to your happiness.


Want to Spend Your Time, Energy, and Money More Wisely?

Mindful investment includes habits and actions related to the wise investment of our time, energy, and effort. Are we spending those resources purposefully, in a way that reflects our values and supports our long-term happiness?


Know Yourself Better with the Happier™ app

With our new journal feature in the Happier app, subscribers can save their responses to weekly self-knowledge prompts, creating a valuable archive of insights. First-time subscribers can try this new premium feature free for a limited time.


Spending With Purpose: Ramit Sethi on Using Your Money as a Tool for Happiness

We often hear that “Money can’t buy happiness,” and while it’s true that money can’t buy happiness, money can buy things that contribute mightily to happiness. I talked to finance expert Ramit Sethi about how we can use our money mindfully.

Life in Five Senses book cover

Life in Five Senses is available now!

Order a print copy of my new book, or get the audio book.

Subscribe to Gretchen’s newsletter.

Gretchen Rubins “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

Join more than one million subscribers and sign up for free. Find the most recent newsletter here.


Discover the latest articles and podcast episodes.


Explore Gretchen Rubin’s work on these popular topics.

Life in five senses cover painting

Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

Onward keyboard keys on white background

Helpful tips, tools, and strategies for building (and breaking) habits.

Four Tendencies colored folders

Understand yourself and others with Gretchen Rubin’s personality framework.

Stack of books with page markers on yellow background


Gretchen in the garden against brick wall

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.