Portrait of Gretchen in the library

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

New in the Happiness Project Collection

Introducing new journals, card decks, calendars, and more in the Happiness Project Shop. Available for pre-order now, just in time for holiday gift-giving and planning your 2025 aims.

FEATURED

“Habits are the invisible architecture of everyday life; we can change our lives by changing our habits.”
—Gretchen Rubin

FEATURED QUIZ

The Four Tendencies

Whether you’re starting a project, building a habit, cultivating relationships, or reflecting on your work life, knowing your Tendency and the Tendencies of those around you can offer powerful insights.

FEATURED ARTICLE

How to Increase Focus and Productivity Using the Five Senses

Are you searching for ways to boost your focus and productivity at work? Here’s one simple, manageable solution: Tap into the power of the five senses.

FEATURED BOOK

Life in Five Senses

Our five senses offer us an immediate, sustainable way to cheer up, calm down, and engage the world around us—as well as a way to glimpse the soul and touch the transcendent. The New York Times bestseller is now available on paperback in addition to hardcover and audiobook.

FEATURED PODCAST EPISODE

443: Clear the Decks! We Try Something New to Get Ready for September, the Other New Year

We’re trying something new for this episode: a fun “Clear the Decks” exercise. This time, we’re using it to help prepare to return to the usual routines after the summer, but it can be used any time we need to gear up for a change or challenge.

FEATURED TOOL

Boost productivity with the Happier™ App

This month, discover tips, self-knowledge questions, and challenges to boost your productivity. Plus, use a variety of powerful habit-tracking tools to help you build the habits that make you happier.

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WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

Life in five senses cover painting

Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

Four Tendencies colored folders

Understand yourself and others with Gretchen Rubin’s personality framework.

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ABOUT GRETCHEN

Gretchen in the garden against brick wall

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.